Milford, PA — Altec Lansing Technologies, Inc. has launched what they are describing as the first Interactive Sound Theater for the Internet. This location at the new Altec Lansing web site allows visitors to experiment with audio in various locations within a virtual home theater setting.
Altec Lansing has developed the site to provide visitors the opportunity to experience a variety of Altec Lansing products for the first time over the Internet. On the interactive site, visitors can choose particular products within a virtual theater and then witness the theater’s multimedia sounds and sites.
“We are delighted to be at the forefront in bringing advanced audio to the World Wide Web,” commented Edward Anchel, president and CEO of Altec Lansing.
www.altecmm.com features RealAudio® streaming audio, which allows for lengthy audio clips and shortened download time for visitors. Neographic, Inc., the New York City-based firm which developed the site with Altec Lansing, incorporated JavaScript features that allow users to choose audio selections from different sections repeatedly, without having to re-load each page.
Animations are featured (in animated GIF format), making the Altec Lansing location one of the first audio sites on the web to embrace this entertainment-oriented technology. Product information goes well-beyond what is available in a conventional catalogue and users can access product information from a variety of different fields. Press releases and other product and technology updates are regularly posted as well. Interactive features include online registration forms that allow consumers to register purchases conveniently via the Internet.
The Altec Lansing web site is expected to be a popular new location on the World Wide Web. In previewing the site, Timecast (the official RealAudio review) noted, “Many computer companies showcase their products on Web sites, but few do as good a job as Altec Lansing Technologies. Its Interactive Sound Theater invites visitors to explore a rich visual and audio world that showcases the company’s audio products. This site is clearly in the vanguard of organizations that use the Web as an alternative to traditional marketing methods.”
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