New York, NY. The third World Media Expo next month in Los Angeles is expected to be the last, according to sources connected with the event. The two key sponsors have been unable to resolve differences over the management and direction of the show, and plan to hold separate events beginning next year.
The Radio-Television News Directors Association and the National Association of Broadcasters (NAB) Radio Show joined forces in 1994 with the aim of creating a bigger show that could lure larger exhibitors. While that goal was largely accomplished, NAB was apparently unhappy with the revenue distribution arrangement. NAB’s radio members also complained about sharing their show with other groups.
A formal announcement regarding the dissolution of the partnering agreement is expected before the beginning of World Media Expo on Oct. 9. Other organizations involved in staging the fall show are the Society of Broadcast Engineers, and the Society of Motion Picture and Television Engineers.
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