Wilton, CT. With prominent artists like David Bowie and Madonna releasing major recordings on the web, and all the talk of the Internet revolutionizing music distribution, how long could it be before an Internet-only “record” label appeared?
Half seriously calling itself “the next big thing in music,” J-Bird Records is set to open its web outlet officially on November 1. J-Bird was founded by Jay Barbieri, a former executive of EMI Records. The label plans to sign all-comers to non-exclusive deals, and market them entirely through the Internet.
“Over the past two months we have been inundated with materials from bands looking for record deals,” says Barbieri. “Unlike a conventional record label, our vision is to sign any artist and to make them available to a global audience. I guess you could say we are the people’s choice label.”
When J-Bird goes online Nov.1, it will offer 45 newly-signed artists. Each will be featured with an individual web page that will include both RealAudio and Shockwave listening stations, artist biographies, lyrics, tour schedules and chat rooms. J-Bird’s intention is to expose bands to major labels by developing their fanbase and giving them increased bargaining power with the majors.
“We can’t wait to put a banner across the page that says one of J-Bird’s artists has been signed to a major label,” says Barbieri.
The initial artist roster includes Jumani, a hip hop/R&B artist from New Jersey; Bonnie Lee Sanders, an adult contemporary artist; The Living Daylights, a New York power pop band; The Reputations, a rock blues band; and The Water Street Blues Band, who have performed with the likes of Buckwheat Zydeco, Umbrella Heaven and Featherheads. J-Bird will handle the sale of product, as well as manufacturing and distribution of its artists, in house.
J-Bird has a current staff of 18, including A&R representatives in Los Angeles, New York, Chicago, Atlanta and London. They intend to seek out young talent from all over the world, aiming to market their music to consumers in the 15-24 year old bracket.
“We want to grow up with college students, the ones who currently have the greatest access to the Internet,” explains Barbieri. “Keep in mind that as the retail industry shrinks, record stores close, and as managing time becomes more of a priority for record buyers, the web will become the easiest means of purchasing a product.”
To create its web site, J-Bird is working with San Francisco-based Global Interactive (GI). GI is a multimedia and website developer with a strong base in commercial radio station projects, including work with KISS-FM and KNX in Los Angeles, and KSAN and KITS in the San Francisco Bay area. J-Bird also plans the launch of J-Bird Radio, a 24-hr radio station that will be exclusive to its artists with live RealAudio and Shockwave performances, chats, and interviews.
Editor’s Note: Until the official opening on Nov.1, the J-Bird Store online is giving away free CD’s to visitors (while the supply lasts).
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