L.A. Auto Show visitors who stop by the Good Guys exhibit booth January 4 – 12 can obtain a coupon entitling them to a 30-day free trial of Sirius Satellite Radio service when they buy a Kenwood Sirius-ready receiver, or Kenwood Sirius-ready FM Adapter, Sirius antenna, and get the system installed by Good Guys before March 1, 2003.
Sirius broadcasts 100 channels of the best music and entertainment coast-to-coast. The new sales promotion, dubbed the “Sirius Free Ride Deal” offers consumers the chance to sample the Sirius service for one month without obligation.
All visitors to the Auto Show, running January 4-12 at the L.A. Convention Center, can qualify for the Kenwood Sirius Free Ride Deal promotion simply by visiting Good Guys’ booth and receiving the Sirius upgrade coupon. When customers purchase their new Kenwood receiver or FM Adapter and antenna from Good Guys and have it installed between January 12 and March 1, they can use their coupons to receive a Kenwood Sirius tuner at no extra cost.
“This is a terrific, risk-free way for people to test out Sirius and experience what they’re missing,” said Dan Navarro, director of merchandising for mobile and wireless, Good Guys. “There’s only so much you tell from a showroom demonstration. After you have the Sirius service and drive around with this amazing product for a few weeks, we think you’ll be hard pressed to go without it.”
“Once listeners experience the superior programming, signal coverage, and sound quality of Sirius, they won’t want to go back to ordinary radio,” said Sally House, director of marketing for Kenwood.
Sirius broadcasts 60 channels of 100% commercial-free music, as well as 40 channels of sports, news, and entertainment, all in clear, quality digital format. To initiate service, buyers simply need to have Good Guys activate the service when the equipment is installed. Once activated, listeners will enjoy all Sirius programming free for the next 30 days. Should they decide to continue their subscription, users will then be charged a $15 activation fee and $12.95 per month. Those deciding not to continue must notify Sirius to cancel the service.
